Public Relations

The Public Relations Department leads the district’s branding, communications, and promotional efforts across all schools. We connect classrooms to the community by combining strong storytelling with modern marketing and communications strategies.

Our team is committed to keeping parents, staff, residents, and local media informed about the important work happening throughout our schools. From enrollment campaigns and student celebrations to urgent safety updates, we ensure communication is clear, consistent, and transparent across all platforms.

Areas of Responsibility

Marketing & Advertising
We develop strategic marketing campaigns, enrollment initiatives, and branding efforts that highlight the district’s programs, accomplishments, and opportunities.

Website & Social Media
We maintain the district website SMFSchools.org and manage official social media channels, providing timely updates and engaging content for our community.

Multimedia Production
Our team produces photography, video, and graphic design materials that showcase student achievement, staff excellence, and school events.

Media & Public Relations
We serve as the district’s liaison to local and regional media, coordinate press releases, and manage external communications.

Publications
We create and distribute newsletters, mailings, and district-wide reports to keep stakeholders informed and engaged.

Mass Notifications
We oversee emergency and time-sensitive communication systems used for weather closures, safety alerts, and other urgent announcements.